Brillance
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Centralized crypto ad exchange
Keep exchange execution centralized for speed,
and add crypto only for trust, attribution, and settlement.
and add crypto only for trust, attribution, and settlement.
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7-layer architecture
Experience, gateway, core services, RTB execution, identity intelligence, settlement, and observability.
Sub-100ms RTB path
Go-based auction path, Redis hot cache, and asynchronous events with no blockchain calls in bidding.
Crypto trust rails
USDC-first batch settlement, append-only ledger, wallet-native attribution, and auditable payout flows.
Execution Focus
Built to win where others fail
Centralized low-latency auctions, event-native analytics,
wallet intelligence, and transparent settlement.
wallet intelligence, and transparent settlement.
Acute
Acute
Acute
Acute
Acute
Acute
Acute
Acute
Platform Blueprint
Build modules in the right order
Start with monorepo and auth, then campaign, publisher,
SDK, auction, reporting, and ledger.
SDK, auction, reporting, and ledger.
Control plane first
Next.js dashboards, TypeScript services, PostgreSQL, Redis, and strict tenant-scoped APIs.
Fast execution moat
Keep bidder state hot, precompute targeting, run auctions in Go, and emit events asynchronously.
Team updates flow seamlessly
Hi everyone
How about this instead?
Identity + attribution edge
Build wallet graph segments, conversion mapping, fraud scoring, and publisher trust signals.
Settlement without latency cost
Use append-only ledgers and batched USDC payouts with on-chain proofs outside the auction path.
Build Sequence
Build the exchange in winning order
Ship foundation, then auction speed, then wallet identity,
then settlement rails and intelligence.
then settlement rails and intelligence.
Phase 0-1 foundation
Monorepo, auth, orgs, campaign setup,
publisher onboarding, and first serving path.
Execution latency discipline
No chain calls in bidding, no cold DB reads,
precomputed targeting and hot-state auctions.
Trust and attribution moat
Wallet graph segments, fraud scoring,
post-bid settlement proofs and audit trails.
Integrations
Plug in everywhere, ship faster
SDKs, publisher adapters, server-side connectors, and standard APIs to reduce integration work.
SDK 1
SDK 2
SDK 3
SDK 4
SDK 5
SDK 6
SDK 7
SDK 8
Security & Trust
Security-first by design
Append-only ledgers, encryption, role-based controls and auditable proofs for finance and compliance teams.
Auditable ledger + proofs
Keep settlement proofs and append-only ledgers off the auction path while allowing verifiable on-chain proofs for audits and reconciliations.
Encryption
TLS everywhere, and encryption at rest for sensitive datasets.
RBAC & Audit
Role-based access controls, audit trails, and least-privilege defaults.
Compliance-ready
SOC-ready controls, exportable audit logs, and configurable retention policies to meet finance and regulatory needs.
SOC
PCI
Audit
"Moving to a centralized, cache-first auction path cut decision latency dramatically while keeping attribution quality high."
Arjun Patel
Head of Ad Ops, Vertex DSP
Build Tracks
Choose your implementation path
Start with fast MVP delivery, then unlock intelligence and settlement rails.
Keep architecture stable while expanding capabilities.
Keep architecture stable while expanding capabilities.
MVP Exchange
Prompt 1-6: foundation, auth, campaign, publisher, SDK, and auction engine.
$0$0
per year, per user.
Start roadmap
Monorepo and shared packages
Auth, orgs, and tenant isolation
Campaign and placement flows
JS ad tag and serving path
Initial reporting and ledger
Wallet Advantage
Prompt 9-12: wallet targeting, attribution, fraud, and edge optimization.
$16$16
per year, per user.
Build moat
Wallet intelligence segments
Conversion attribution windows
Fraud and trust scoring
Publisher quality signals
Edge creative delivery
Latency budget controls
Post-bid validation flows
Performance observability
Trust Rails
Prompt 13-14: USDC settlement batches and escrow contract foundations.
$160$160
per year, per user.
Activate settlement
Append-only internal ledgers
Batch publisher payouts
USDC deposit and withdrawals
Escrow contract payloads
Settlement reconciliation
Audit and proof dashboards
Treasury-safe approval flow
Chain calls outside RTB path
Frequently Asked Questions
Understand the architecture, delivery path,
and settlement model before implementation.
and settlement model before implementation.
Brillance Exchange is a centralized crypto-native DSP/SSP platform for advertisers, publishers, and ad operations teams that need low-latency serving with transparent settlement and attribution.
Real-time bidding demands speed. We keep auctions centralized and cache-first for sub-100ms paths, then apply crypto where it adds value: settlement, proofs, and attribution trust.
The MVP includes monorepo foundation, auth and multitenancy, campaign and publisher modules, JS SDK, auction engine, event pipeline, reporting, and internal ledger support.
Fraud controls combine precomputed risk signals and post-event review. We score IP, agent anomalies, timing patterns, domain mismatch, repeated wallet patterns, and placement behavior.
Settlement uses append-only ledgers first, with USDC batch payouts on Polygon or Base as the starting rail. On-chain contracts stay outside the auction path to protect latency.
Start with Prompt 1 to Prompt 6 in sequence: monorepo, auth, campaign manager, publisher onboarding, JS SDK, and auction engine. That yields a working serving skeleton fastest.
Ready to launch the exchange skeleton?
Start with Prompt 1 through Prompt 6 to ship real ad serving,
then layer wallet intelligence and settlement trust rails.
then layer wallet intelligence and settlement trust rails.
Start Prompt 1
Brillance Exchange
Low-latency exchange, trust-native settlement
Product
7-Layer Architecture
Build Phases
API Gateway
RTB Execution
Settlement Rails
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